The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program
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FEBRUARY 9, 2021
Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The truth is, marketing is the art and science of impacting emotions.
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