The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program
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FEBRUARY 9, 2021
Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. And data are the foundation stones gradually building this future into existence.
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