KoMarketing Associates

JUNE 18, 2013

Audit Your SERPs. The real job is to ensure you are giving users what they are looking for when they search a particular phrase. The real job is to ensure you are giving users what they are looking for when they search a particular phrase. Click on your result to see if the page matches the search.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. I even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Hinge Marketing

DECEMBER 3, 2014

2) Google Related Searches. Similar to the auto-populate function, Google provides “related searches” at the bottom of most SERPs or “search engine results pages.” Don’t be afraid to search for multiple variations of keywords and keyword phrases. 6) Google Analytics.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. The back-end of your marketing technology stack needs to reflect this front-end picture. Consider the case of search engine results pages (SERP) for product searches on the world’s largest search engine, Google.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Valasys

AUGUST 9, 2019

The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. Higher Page Views per Visit & Lower Bounce Rates .

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

KoMarketing Associates

JANUARY 24, 2017

It also means understanding the types of web pages and websites that appear in existing search engine results. Search engine marketers can optimize content day and night, but when it comes down to it – Google does whatever it wants. As an search engine marketer, I’m certainly guilty of getting lost in analysis.

Organization 120

Organization SEO Practices Best Practices 120