2013 Personalization Salesforce.com Vendors 
Customer Experience Matrix
AUGUST 14, 2014
Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. Here are brief profiles of the vendors I’ve identified in or near this space.
Customer Experience Matrix
MARCH 16, 2016
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. How many more?
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Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)
Customer Experience Matrix
AUGUST 28, 2014
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. Integrations with ACT!
Customer Experience Matrix
OCTOBER 15, 2013
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?
Adobe Experience Cloud Blog
NOVEMBER 20, 2013
Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. ” But how can large companies accomplish this level of personalization?
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