Remove 2013 Remove Open Rate Remove Phishing Remove Practices
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New email sender rules: Legitimate mailers will be collateral damage

Martech

The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources.

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Is Gmail Swinging the Vote for President? Not a Chance

Martech Advisor

As a result, open rates are declining and so are donations. The Tabbed Inbox: In 2013, Gmail launched its tabbed inbox , allowing users to sort emails they receive into promotions, updates, social, and forums tabs. Spam would drown out most opt-in marketing messages to the point that open rates would drop significantly.