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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 82% of businesses plan to increase spending on content marketing in the coming year. eMarketer ).

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. This way, through Twitter influencer marketing, the brand gets the promotion, and the influencer gets the reach. Designing an influencer campaign on Twitter is not as easy as it sounds.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Video is the most effective tool to achieve this.

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What It Means to Get Branded Content Right

Content Marketing Institute

As definitions go, it’s a good start; but it doesn’t really get to the heart of what sets efforts like BMW’s The Hire apart from other forms of content marketing, let alone why 74.5% And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. Click To Tweet.

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Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever

QuanticMind

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. In other cases, you inherit them.