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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! By the way, I published that post in 2013, and it is still pulling in traffic. Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

Let’s discuss a few content marketing tips that have proven successful for many businesses. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. The health & lifestyle businesses can easily put together tips for make-up, fitness etc.

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Hubspot

Download our complete guide to lead generation here for even more lead gen tips. State: Location information needed for qualifying the to-be lead and sending it to the correct sales team, if applicable. How Do You Generate Leads? The Mechanics of Lead Generation. Want more lead generation insight?

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B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

markempa

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

In this section, we walk through how to set up a campaign and build your ad(s) — plus some best practices and tips for each. For example, when promoting a book to college professors, leading the title with the words "College Professor's Guide to …” may generate a higher CTR than generic, un-targeted headlines and copy.

Linkedin 101
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The 4 L's of a Successful Lead Generation Strategy

Hubspot

Marketers reported that demand for content creation increased by 70.94% in 2013 and has continued doing so. This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. 1) Lead Capture. 2) Lead Magnets.