Remove 2013 Remove Inbound Marketing Remove Lead Nurturing Remove Twitter
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How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising. and a waving flag in the other.

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Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths

Hubspot

The following is an excerpt from our new guide, Inbound Marketing MythBusters. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom.

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7 Marketing Resolutions to Start the New Year Right

Hubspot

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. Well, believe this: As of February 2013, there were 6.8 inbound marketing'

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

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Need More Website Visitors? Get Back to Basics

Hubspot

In the 2013 State of Inbound Marketing Report , we found that businesses that blog daily are almost 70% more likely to report a positive return-on-investment than businesses that blog only once a month. Have you ever seen someone asking for advice on Twitter or Facebook? Inbound Marketing Blogging'

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Blogs require roughly 9% of marketers’ total full-time staff dedications and demand just 7% of marketers’ total budgets. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer. 82% of marketers who blog see positive ROI for their content-driven marketing.

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Marketing Automation: It’s Time You Got On Board

PureB2B

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.