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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

In 2012, the top focus for B2B marketers was understanding and leveraging social media. With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

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How SMBs Use Social Media: 15 New Stats You Should Know

Hubspot

In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs) from LinkedIn Marketing Solutions. 1) SMBs contribute $5.5

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How SMBs Use Twitter: 15 Stats You Should Know

Hubspot

Small- and medium-sized businesses are turning to social media to generate leads and customers. In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. 2) 73% of people said they feel more confident in an SMB after following them and reading some of their Tweets. Social Media'

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

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5 Twitter Analytics Features You Might Not Know About (But Should)

Hubspot

As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. If you click on a Tweet, you’ll see engagement broken down even further into Retweets , Favorites, clicks on media, replies, link clicks, follows, and more. Who follows you? What kind of Tweets do they like (or hate)? 2) Uncover your influencers.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.