Social Media is a Terrible Ecommerce Tactic – or is it?
Convince & Convert
JUNE 2, 2013
The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Is social ineffective or just invisible? But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.
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