article thumbnail

SnapApp is Oracle/Eloqua AppCloud Partner of the Month!

SnapApp

SnapApp is the Oracle/Eloqua AppCloud Partner of the Month! We are proud to introduce SnapApp as the featured Oracle/ Eloqua AppCloud Partner of the month. We hope to highlight some of their success through webinars and case studies. Eloqua is featuring DDI in their “Soaring to Success” customer webinar series on March 6th.

Eloqua 48
article thumbnail

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. The most notable is Eloqua, which as a public company has to report its results. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. million vs. 39.6 million vs. $13.3

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. This means thinking mobile first as part of your channel strategy.

article thumbnail

How to Woo B2B Buyers With Interactive Assessments

SnapApp

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. An assessment like “How Does Your Marketing Strategy Stack Up?” By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. is perfect top-of-funnel content.

article thumbnail

Oracle Adopts an Inbound Approach With New Focus on Social Sales

Hubspot

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. We were interested to see how Oracle would begin to implement inbound strategies. Demonstrate Commitment. Get the Right Tools.

Eloqua 28
article thumbnail

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

article thumbnail

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.