2013 Eloqua User-Generated Content Webinar Metrics 
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. This means thinking mobile first as part of your channel strategy.
SnapApp
MAY 12, 2015
One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. An assessment like “How Does Your Marketing Strategy Stack Up?” Demand Metric. Built in SnapApp, the Data Apocalypse let users pick out the elements of their story (is it about Zombies or a real-life Sharknado?
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Vidyard
SEPTEMBER 22, 2014
Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.
Vidyard
SEPTEMBER 22, 2014
Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.
Vidyard
SEPTEMBER 22, 2014
Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. Simply having a presence on YouTube is no longer enough.
Customer Experience Matrix
NOVEMBER 1, 2013
This means the platform strategy provides less value than many vendors and investors assume, although it may be needed for competitive parity. It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation.
Hinge Marketing
DECEMBER 29, 2015
When you register for a webinar and the website magically sends you a confirmation email and also reminds you the day before and an hour before the start time -- that is all marketing automation. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation.
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