Marketing Insider Group

MARCH 5, 2014

Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). appeared first on B2B Marketing Insider.

Content 100

Content Gartner Barriers Paid Search Agency 100

ViewPoint

OCTOBER 11, 2012

Get Involved in the Dialog and Shape the Conversation from an Education Standpoint. Click to start video at this point — In response to my question about how he views research that reports 70% of the buying process is complete before a sales rep gets involved, Carlos notes that Gartner predicts this figure will be 85% by 2015.

Demand 120

Demand Process Work Management Marketing Management 120

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. And use video. TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

LeanData

MAY 12, 2014

Today’s buyers are better educated and empowered in the buying process than ever before, and therefore interactions with prospects must be strategic and personalized to stand out amongst the noise. Since sales is no longer dictating the flow of information, sales professionals enter the sale further down the decision process. “Now

Lead Ranking 40

Lead Ranking Sales Qualified Leads Lead Scoring Leads 40

LeanData

MAY 12, 2014

Today’s buyers are better educated and empowered in the buying process than ever before, and therefore interactions with prospects must be strategic and personalized to stand out amongst the noise. Since sales is no longer dictating the flow of information, sales professionals enter the sale further down the decision process. “Now

Lead Ranking 40

Lead Ranking Sales Qualified Leads Lead Scoring Leads 40

Content Standard

DECEMBER 4, 2017

I hope it’s interesting, thought-provoking, and informative. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122