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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. PPC - PPC is an acronym for pay per click. Bid-based PPC involves an auction in which advertisers compete with other advertisers by setting the max bid -- or highest amount they're willing to pay -- for each click.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Just 22% decreased spending on PPC ads. 86% of B2B firms are using social media, compared to 82% of B2C outfits.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%). He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Social Bookmarking sites (Digg, StumbleUpon, Delicious). Interactive blogs. What’s the point of social media marketing?