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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Just 22% decreased spending on PPC ads. Post on Google Buzz. Share this on Bebo. Share this on Facebook.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Infographic: Social Media ROI Statistics by Digital Buzz. B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%). Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Social media buzz. The brand mentions, inbound links, and social buzz this would generate could be valuable for your business.