2013, Digg, Long Tail Marketing and PPC

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Just 22% decreased spending on PPC ads. 86% of B2B firms are using social media, compared to 82% of B2C outfits.

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Paid Content Stats Social Media Marketing Budget

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

FEBRUARY 7, 2012

B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%). He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Paid Content

Paid Content Social Media Statistics Research

B2B Marketing Zone

Best Social Media Stats, Facts and Marketing Research of 2010

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

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