The Point
OCTOBER 7, 2014
Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. As a result, Twitter conversion rates (click to form submission) are usually much lower compared to LinkedIn. Its top 25 US-based search advertisers alone spent more than $1.3
SocialPilot
FEBRUARY 9, 2024
George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He believes great content is a space where people can pause and reflect upon their strategies. Why should you follow him?
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Biznology
MAY 30, 2014
Data for the last 12 months, from May 2013 to April 2014. We also plan to release some data on the average CTR and CPC for these cheap travel advertisers, as well as examples of the ads they run. Data from the US only. Data from Google and Bing. Here’s a sneak peek at that data.
Hubspot
AUGUST 19, 2013
In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) A Quality Score of 6 was previously below average, and increased your CPC by 16.7%.
Hubspot
FEBRUARY 2, 2017
And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.
Hubspot
APRIL 6, 2015
The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. Precise targeting , with the ability to exclude audience segments that you may have identified as less likely to convert or more likely to waste a click.
Go Beyond SEO
AUGUST 31, 2018
PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Ad extensions are served dynamically based on context such as device and location and in combinations predicted to improve click-through-rates.
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