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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Reach the right audience. Overall, U.S.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

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56 Reasons Why Content Marketing Works

Marketing Insider Group

The Claim: Social media drives customer acquisition. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Emarketer ). 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. icontact ). Digital Sherpa ). icontact ).

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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

TV ads aren’t as relevant to each viewer, so the conversion rate is much lower, especially for niche products. . . In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . . Or, at least put it to the test :). . . #10.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Social Media Facts and Statistics. 93% of marketers use social media for business. Social media has reached middle age(d). How big are these networks? eMarketer ).