ClearVoice

FEBRUARY 2, 2024

Differentiate your brand. Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. It raised the awareness of the public about who they spend their money with, got local officials -- and even the President -- involved, and taught local merchants how to use digital to garner community support. 3) It’s More Fun in the Philippines.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. Through these standout actions, Uber has ingratiated itself in the local community, spread brand awareness, and grown significantly as a result. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media. Enhances customer lifetime value (CLV).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 5) Oreo''s Creme vs. Cookie Debate. 7) Volkswagen''s Think Small Ads.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Plus, it's a community-driven movement, tapping into people's desire to be a part of something bigger than themselves. 1) UGG Boots.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28