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Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment

Top Rank Marketing

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

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Is Predictive Marketing Now Mainstream?

Kabbage

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

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Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. 2013 - The Year for Sales Enablement? Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary.

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Is Predictive Marketing Now Mainstream?

Kabbage

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

She has been the global CMO at Siegel+Gale since 2013. Margaret was also recognized as one of the top 10 CMO’s to follow on Twitter by Forbes and top 5 most influential CMOS on social media, again by Forbes. She is a speaker and principal analyste for Forrester and specialises in B2B marketing.

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Marketing Expertise: Our Top 20 of 2020

Exo B2B

Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. Margaret has also been recognized as one of Forbes’ Top 10 CMO’s to follow on Twitter and Forbes’ Top 5 Most Influential CMOs on Social Media. Mary Shea – LinkedIn: [link] ?