The ROI Guy

APRIL 12, 2013

So how do you achieve sales tool adoption in 2013? Most sales professionals will readily admit that buyers have taken control of the buying cycle, and are demanding a different more value-based sales approach.

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

Hubspot

SEPTEMBER 11, 2013

People not only began to buy those bottles, excited with their names plastered on the front, but they began to demand more. Thus, during the 2013 Super Bowl, Coca-Cola live streamed two polar bears who were watching the game, with each one being a fan of each playing team. And what happened? The Super Bowl Polar Bears Campaign.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

LEADership

AUGUST 26, 2014

In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. On-the-go customers want on demand service. Commerce Anywhere” Approach . Build Familiarity in Order to Nurture Relationships. appeared first on LEADership.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

KoMarketing Associates

APRIL 10, 2014

The video claims “Content is the fuel that drives demand” and “Publishing compelling content builds credibility,” before sharing a few eye-popping statistics, including: Today, there are more than 200 million blogs on the web. B2B Content Marketing Trends 2013. 50 Awesome Content Marketing Stats.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Marketing Insider Group

JANUARY 2, 2015

Blogs require roughly 9% of marketers’ total full-time staff dedications and demand just 7% of marketers’ total budgets. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

SnapApp

DECEMBER 4, 2017

Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. B2B buying cycles are loooong , so focus on creating consistently useful and engaging content rather than chasing quick-win sales. . . #34. 64% of B2B marketers outsource writing. TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

AUGUST 9, 2019

The Hummingbird algorithm update on 22nd August 2013 (to do away with the retrogressive Black Hat SEO strategies of excessive keyword stuffing & buying of backlinks which led to the creation of low-quality content & took away the trust factor essential for domain optimization).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

MARCH 3, 2014

I mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. 6) Bad at Generating Leads and Demand. A killer SEO strategy?

Top of Funnel 28

Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. B2B Marketing: Do you know how much your CEO really invests in demand generation? - One of the best sources of information is industry statistics.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Email, Social, Demand Generation, etc.) 1) Map content to the buying cycle. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MAY 15, 2013

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. Customizing calls-to-action based on where an individual is in the buying cycle to optimize for results.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

SnapApp

DECEMBER 14, 2016

Content marketer with a penchant for demand gen & french fries. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. That demands real customer insight. Back to top. Amanda Maksymiw. link] | https://twitter.com/amandamaks. Videos drive sales.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. Learn more of the details here.). 14) Churn Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

LEADership

AUGUST 20, 2013

Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. What’s changed here?

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40