3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech
chiefmartech
SEPTEMBER 21, 2018
As David Raab observed from Adobe’s official comments on the deal , it seems like they will keep Marketo separate from their existing Adobe Campaign solution (which originated from their acquisition of Neolane in 2013 ). There are still effectively zero barriers to entry in launching a new software start-up.
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