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3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

As David Raab observed from Adobe’s official comments on the deal , it seems like they will keep Marketo separate from their existing Adobe Campaign solution (which originated from their acquisition of Neolane in 2013 ). There are still effectively zero barriers to entry in launching a new software start-up.

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Dreamforce 14 – Hot or Not

LeanData

14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. And, It’s a big step forward for Salesforce.com to open up and re-work their analytics platform from the ground-up and increase adoption of the Salesforce1 Platform.

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Dreamforce 14 – Hot or Not

LeanData

14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. And, It’s a big step forward for Salesforce.com to open up and re-work their analytics platform from the ground-up and increase adoption of the Salesforce1 Platform.

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Dreamforce 14 – Hot or Not

LeanData

14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. And, It’s a big step forward for Salesforce.com to open up and re-work their analytics platform from the ground-up and increase adoption of the Salesforce1 Platform.

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Start 2017 with the world’s most famous chief marketing technologist

chiefmartech

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. You’ve brought a high level of technical sophistication to the marketing teams that you’ve worked with.

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. What is a Virtual Conference and How Does it Work? Work together on social media content and promotions. 6) Offer Every Opportunity to Network.

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B2B Category Creators Episode 2 Transcript

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Ilya Volodarsky: But, we had this open source library that was hanging around in the background, called Analytics JS that had a nice API to install analytics and then you could enable Google Analytics or Mixed Panel and like 13 other providers really quickly. And it worked out beautifully almost. Let the other ones do the work.