2013 Analytics Effectiveness SMB 
markempa
DECEMBER 30, 2013
With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Anna Lee (@annaleenyc) May 6, 2013. However, it was also ranked as one of the most effective.
Biznology
FEBRUARY 19, 2014
Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. So what does that mean? Now let’s analyze the data for this fake eCommerce site.
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Customer Experience Matrix
APRIL 9, 2014
But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. Beyond all that, my February notes include some vague but intriguing mention of automated analytics to help marketers do more effective lead scoring, segmentation, and workflow design.
Webbiquity
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.
Hubspot
DECEMBER 11, 2013
Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.
ClickZ
MARCH 13, 2020
30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Source: Terminus.
Webbiquity
OCTOBER 8, 2013
And 92% of small businesses say that social media is an effective marketing technology tool. Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ.
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