User Generated Content: How to Use It, Share It, and Love It
Vidyard
OCTOBER 14, 2015
It creates a personal connection between a brand and its customers because these customers feel that their opinions are heard and valued. You get more content marketing without expending a lot of resources or budget, and you increase your ROI, as well as the engagement and loyalty of your customers. So…UGC is a win for marketers.
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