Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%). Content was a supporting element only.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

JANUARY 3, 2012

They have a clear vision for why their approach should work and they continue to evolve their approach in order to achieve their vision. If you are a B2B marketer entering 2012 with increased budgets for social media, content marketing, mobile marketing and marketing automation, consider how your investments will benefit your audience.

Planning 100

Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. I work with B2B clients on media and integrated marketing programs. Today, many companies have replaced strategic planning with a set of goals and tactics, without a formalized marketing strategy.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

APRIL 25, 2013

With that in mind, in early 2012 I determined to test sharing 10 links per work day. Following Advice From the Experts. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. In the first few days, I continued to average roughly the same number of clicks per link.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. In 2012, search represented 46.3% Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

JANUARY 10, 2012

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

FEBRUARY 13, 2012

The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. Not as a client of a DSP (although I’m open to new partners), but as a marketer, educating the industry about the opportunities working with a DSP provides.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100