Remove sales

B2B Marketing Traction

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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

Or, you pass a house for sale and, as usual, the flyers are all gone. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. .

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements.

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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

Do you have a marketing plan for 2012? Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. April 30 - May 1, 2012. Are you doing the right marketing, to the right people, and measuring results? We provide: Chief Marketing Officer (CMO) for Hire services. Who Hires Us?

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Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

As of 2012, CMOs’ tenure grown to an average of 43 months. Perhaps most importantly, marketing technology is now used throughout the organization, not only by marketing and sales but also by customer service, shipping and accounts receivable.

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Ask your sales and customer service people to track common questions and issues. Watch and listen on social media.

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Should Businesses to Market More in a Recession?

B2B Marketing Traction

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. April 30 - May 1, 2012. 1-818-347-4248.

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