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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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B2P = Business to People

Adobe Experience Cloud Blog

Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points. I know this is a large pill to swallow, but we are no longer marketing to businesses. What it boils down to is marketing to people.

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Best Digital Marketing Books 2020

Brightedge

The book could benefit from 3 additional elements: 1) context of PPC in the marketing mix, 2) examples of successful campaigns, and 3) a summary section on tips and tricks and pitfalls to avoid. Like Digital Marketing for Dummies, this book shows the extra care a traditional publisher makes to transform text into a text book.

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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. marketers have obtained at least one new customer through LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. General Marketing Facts and Statistics. Marketing Charts ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. marketers have obtained at least one new customer through LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. General Marketing Facts and Statistics. Marketing Charts ).