Digital B2B Marketing
FEBRUARY 14, 2012
Or do marketers need to build microsites to support demand generation effectively? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter. Can corporate websites support demand generation and lead capture?
Digital B2B Marketing
SEPTEMBER 24, 2013
With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. In 2012, search represented 46.3% Announcement One: Google AdID. Companies like Simpli.fi
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NuSpark Consulting
APRIL 13, 2012
SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need.
Content Standard
OCTOBER 25, 2014
Brands are betting that if they can win consumers’ trust with compelling content, they will become go-to sources for information and, ultimately, products and services. According to Jun Group , the number of clicks that led users to brand-owned sites doubled between 2012 and 2013 from 28 percent to 57 percent.
Contently
MARCH 21, 2017
.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. Also on the company’s radar is how consumers interact with its publications.
Contently
APRIL 28, 2016
.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. In 2012, Edition surpassed category leader Glamour to become the fashion magazine with the largest circulation in the U.K.,
Hubspot
MAY 1, 2017
I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Creepy -- or great marketing? The Example.
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