Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

APRIL 11, 2013

In truth, brands have long been integral to the media as the advertisers who paid the lion’s share of the cost of newsgathering. Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

ViewPoint

OCTOBER 10, 2011

Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012. Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. Who is teaching the CMO how to sell?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

The Point

MARCH 17, 2015

For insight, I turned to Andrew Fischer, a seasoned entrepreneur in both digital media and enterprise software and currently CEO and Co-Founder at Choozle , a Denver-based start-up making waves with their “simple end-to-end digital marketing platform.”. (HS) AF) Simply put, programmatic ad buying is the automation of media buying and selling.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

Single Grain

SEPTEMBER 16, 2022

1999-2012). 1999-2012). By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 The future of the Internet. Let’s begin! and Web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Walker Sands

MARCH 25, 2020

In 2012, President Obama’s “Narwhal” data operation and Mitt Romney’s similar “Orca” system continued using big data to take analytics to an entirely new level of campaigning. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52