LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 88

Marketing Automation Services Work Management Marketing Management Vendors 88

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. However, continued economic uncertainty will make this desire hard to fulfill.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

LeanData

MARCH 1, 2023

Today, there’s a SaaS tool to support darn near everything, and revenue teams have spent the past few years expanding their tech stacks with overlapping investments. And, it almost made sense in an era of “growth at all costs.” However, the days of growing at all costs are now long gone. What is a Revenue Tech Stack?

Efficiency 52

Efficiency Work Management Marketing Management Marketing Automation Services 52

EveryoneSocial

OCTOBER 26, 2021

The term seemingly first hit the world in 2012 when Alexis C. It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. Meaning, the way people consume and buy is through their peers’ recommendations and influence. Why Does Dark Social Matter So Much?

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69