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How will the Economy Affect the Buyer’s Decision Process in 2012?

The ROI Guy

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. However, continued economic uncertainty will make this desire hard to fulfill.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2%

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Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% Sometimes you don’t want to be right, and this is one of those times. in IT spend for the year.

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What Is Dark Social And How Can You Measure It?

EveryoneSocial

The term seemingly first hit the world in 2012 when Alexis C. It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. Meaning, the way people consume and buy is through their peers’ recommendations and influence. Why Does Dark Social Matter So Much?