article thumbnail

Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement

Hubspot

If we want our emails to reach the inboxes and eyes of our target audiences these days, we need to care about how we are engaging via email with our contacts database. If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails.

article thumbnail

14 Eye-Opening Stats You Probably Didn't Know About Spam

Hubspot

14 Eye-Opening Statistics About Spam. 9) 87 billion spam emails were sent out every day in Q3 of 2012. 10) Spam averaged 74% of all emails sent during Q3 of 2012. 14) Only 20% of businesses running mail campaigns track metrics to gauge the performance of their mailers. So in the spirit of St. 2) 43% of adults in the U.S.

Stats 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

18 Subject Line Tips from Experts to Win Email Opens

Litmus

It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. Try Litmus Spam Testing today.

Open Rate 119
article thumbnail

The Ultimate Guide to Marketing Campaigns

Hubspot

This may seem like a lot of metrics (depending on your campaign), but keeping an eye on these numbers can help you assess your campaign accurately and better understand how to improve. The campaign was initially shared on social media in 2012 but went viral soon after. Content/SEO Metrics. Click-through rate. Bounce rate. Time on page.