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What is Negative SEO?

SmartBug Media

Modifying Content: Running invisible scripts from the header or footer templates. Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page. Obviously, Google wants everyone to play by the rules.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. On Linkedin, he actively posts about email templates, adaptive HTML formatting, and other aspects of email marketing. Why should you follow him? Elliot’s Twitter posts are interesting to follow.

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Which Links in Your Email Marketing Get the Most Clicks?

Hubspot

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. HubSpot’s logo, for instance, is located at the top left of our email templates. If you're not using a P.S., start adding it to your marketing emails and watch your CTR climb.

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11 Sure-Fire Ways to Increase Email Click-Through Rates

Hubspot

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). If you're not sure how to go about improving your email CTR, here are 11 sure-fire ways to do it. A high one, specifically. Remove distractions from the email.

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Page-Level On-Site Optimization

seo.co

When you learn that every page of your site needs a title tag and a meta description, and that all of them should be optimized for target keywords, you might be tempted to create “templates,” which you can then copy and paste or modify only slightly to make quick work of optimizing each page. Produce new content regularly.

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7 Reasons Agile Marketers Are Better at Their Jobs Than You

Hubspot

But there's a difference between setting a yearly goal -- let's hit 700,000 website visitors and generate 50,000 leads by the end of 2012! -- and setting more digestible goals that actually. Download this free Excel template that helps you calculate your leads and traffic goals every single month with just a few simple inputs!

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

These infographic templates were made for free using the infographic maker Venngage.). 445 different advertisers delivered more than a billion banner ads in 2012. million people and resulted in 416,000 clickthroughs at an >8% CTR. The average click through rate of display ads is 0.1%. ( DoubleClick ) . Mary Meeker ).

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