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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. Google Analytics shows you all the data around your referral traffic. Make sure that you already have a Google Analytics account set up.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Bred has also written the book called ‘Advanced Google Adwords’. He also answers FAQs around Google Ads.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done!

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The Ultimate Affiliates Guide to Native Advertising with Outbrain

Outbrain

The first native ads appeared in 2012, and since then, native advertising spend has exploded, overtaking display spend back in 2017. There’s a big difference between scrolling a social feed, searching for something specific on Google, or browsing a favorite news site (where Outbrain ads are shown). The main reason? User intent.