KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. MarketingSherpa’s 2012 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Onalytica B2B

JANUARY 8, 2019

This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. What are the objectives of their content?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Hinge Marketing

DECEMBER 29, 2015

Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Tracking behaviors allows you to provide them more relevant content, not spam. In fact, SalesForce acquired ExactTarget in 2013, which already acquired Pardot in 2012.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Martech

FEBRUARY 25, 2022

Dynamic content makes it easier for marketers to highly personalize content and messages based on customer preferences. Seamless content management with automatic application of metadata tags to digital marketing assets. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120