B2B Social Media Marketing: Focus on leads, not likes
markempa
AUGUST 19, 2012
So, in other areas of marketing, you measure cost per impression – how many people the message reached – which basically rolls up all of the retweets, comments, clicks and fans.”. Here’s the good news: When they do finally convert, they do so at a much higher rate. In contrast, the average website has a conversion rate of 1.6%.
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