Digital B2B Marketing
DECEMBER 22, 2011
So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1. Name recognition will rule.
Digital B2B Marketing
DECEMBER 2, 2011
So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1. Name recognition will rule.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
JANUARY 5, 2012
Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life. Become one of the few we actively seek out.
Digital B2B Marketing
AUGUST 2, 2011
As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization.
Digital B2B Marketing
AUGUST 2, 2011
As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There is not one magical strategic plan for a business, there are multiple strategies that will be effective for your business (and a few that will not be). Filed under: Business , Strategy.
Digital B2B Marketing
APRIL 11, 2013
In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).
Digital B2B Marketing
APRIL 25, 2013
With that in mind, in early 2012 I determined to test sharing 10 links per work day. Prior to that I had generally been sharing 3 to 5 links a day and would often not share anything on busy days. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise.
Expert insights. Personalized for you.
100 
Let's personalize your content