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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

A 2012 study led by Dr. Paul J. Even small discounts can have significant effects. Known as the Lucky Loyalty Effect , it means that offering a discount or reward to your most loyal customers can drive them to engage even further, promote your products to their audience, and spend more. 4: Bundle products at a discount.

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

Where should they look for alternatives that effectively meet their needs? Q) What makes contextual targeting so much more effective than using first or second party data? Contextual targeting is usually not more effective than using first or second-party data.

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7 Steps to Transforming Into an Inbound Agency

Hubspot

We neglected to follow the same advice we gave our clients: Understand what your unique promise is, and then be laser-focused on communicating that message effectively. An 85-person agency, Digital Relevance (formerly Slingshot SEO) was named the fastest growing private company in central Indiana by the Indianapolis Business Journal in 2012.

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Will There be Another Ice Bucket Challenge? Six Things to Watch For

Hubspot

It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. Want to donate to ALS?”), which proved a more effective way of raising money for Gen Y and Z —generations who prefer action over talk.

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Between 2012-2013, 608 baby Kales were born. farmers grew 57% more kale in 2012 than they did in 2007. Bundling information into narratives encourages engagement," Berger insists. While it's evident that leveraging exclusivity and scarcity to create social currency is effective, Lululemon has even more tricks up their sleeve.

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

Level 2: Modeled or rewarded, indirect effects. Now this really came about during the days of the Panda algorithm in 2012, when Google started using much more machine learning and eventual neural networks in its algorithm. Level 3: Any quality or action, direct or indirect effects. We can't wait to see you there!

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

Level 2: Modeled or rewarded, indirect effects. Now this really came about during the days of the Panda algorithm in 2012, when Google started using much more machine learning and eventual neural networks in its algorithm. Level 3: Any quality or action, direct or indirect effects. We can't wait to see you there!