ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. 2012: Transformational Change, the New Buyer & Big Data. Advice to CMO for 2012: Focus on Sales Enablement Efficiencies.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Click to start video at this point — Asked about advice to senior marketing executives for the balance of 2012, Paul is clear: “Pick your spots. Marketing Executives: We’re Done Playing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). 70% of marketers plan to increase the number of different social platforms they use in 2012.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100