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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Uses keywords to optimize blog posts and the landing pages.

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Understanding Direct Traffic: What It Is & How to Decode It

Parse.ly

How to Attribute Your Direct Traffic with Content Analytics Software. Its polar opposite is organic traffic, which has not only a referral source but also a keyword that generated the traffic. But there are other ways it can be generated. Bookmarking may generate direct traffic, but it’s largely a positive sign for sites.

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Everything You Need to Run a Successful Social Media Contest

Hubspot

Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! To learn more about Facebook’s contest rules, visit their Page Guidelines. You might remember the days before Facebook Timeline, when brands had welcome pages and like-gating mechanisms.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

She also made the famous prediction in 2012 that marketing would outspend IT in technology by 2017.). IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers. 2012: 10 key principles of agile marketing.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. For us, we saw drones in 2012 and WebGL as a few technologies that were happening. Team collaboration software is also emerging, and so the answer is B2B Alexa. About 20% were solo founders. And in reality, zero sense.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The RSS feed is: [link]. You saw the video?