The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. the type of content that’s working best to generate quality leads. * You can access the podcast here. the first question to ask when deciding which content to use for lead gen. *

Lead Generation 100

Lead Generation Generation Leads Lead 100

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. It was the third time they had worked on such a request. HS: What’s the key problem you solve?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

MARCH 12, 2012

And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. In their recent update , the firm released the results of a survey conducted at the 2011 Dreamforce conference showing that the average overall response time to new leads is 42 hours. That’s almost 4 whole days.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100