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Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. Personalization and privacy will drive effectiveness. Mobile payment replaces the ATM card?

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You Do Not Own Your Audience

Convince & Convert

In 2011 when Netflix announced the prospective split of their services into Netflix and Qwikster , they lost about 800,000 of their 21 million subscribers. If you could do a Skype call with any living person, who would it be? Jeff would like to Skype with President Obama. ” See you next week!

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Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 2011 (and now the iPad, in version 3). and “which restaurant is best for a Catholic on Fridays during Lent?”

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Social Media, Pretend Friends, and the Lie of False Intimacy

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Facebook is the one exception, as I’ve always kept my personal account relatively small). (Happy Holidays. This is #5. R.I.P. Trey – Jay). It’s not an illusion.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer.

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How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak

Belkins

From SARS in 2003 to the H1N1 epidemic in 2011, it’s not the first time countries and economies were threatened by a new virus strain. Moreover, be the first to suggest to reschedule the meeting or talk via phone or Skype. Luckily, the modern age provides plenty of ways to connect with your prospects without meeting in person.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ).