Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2012

The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. This is comparable to standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. It has since expanded from list gathering to all stages in the Account Based Marketing process, sprinkling in dashes of artificial intelligence at every step along the way. Identify target accounts. Lead Genius does this too.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Contact Marketing Vendors 120

Hubspot

AUGUST 24, 2011

Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. HubSpot is the exclusive sponsor of RVIP at Dreamforce 2011—and we intend to make it an extremely memorable three nights!

Salesforce.com 28

Salesforce.com Hubspot Inbound Marketing Marketing Automation Services 28

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. Not yet, and maybe not ever for certain portions of the most innovative applications and services.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

ViewPoint

SEPTEMBER 12, 2011

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. Jason shared with us his key takeaways from Dreamforce 2011. Jason shared with us his key takeaways from Dreamforce 2011.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Customer Experience Matrix

SEPTEMBER 13, 2011

It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. Therefore, there was a massive benefit to investing in a suite of solutions, all created by a single vendor. Market Size.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Although it may not always yield completed data such as the actual visitors name and title if coupled with a data append and lead qualification service, these can be great ways for sourcing more leads which can be nurtured and then developed into actionable business leads. I'm very glad this service. Numerous for everything.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Adobe Experience Cloud Blog

MAY 15, 2012

How is your company aligned to deliver/support cloud services to your customers? Launched in September 2011 at Dreamforce, Data.com is Salesforce’s solution that is democratizing data by delivering instant access to the business data businesses need right inside Salesforce. Please provide a brief overview of your business.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. year later there were an estimated 150,000 people using the service. 8217; On Linkedin.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). If your marketing is broken, marketing automation just gets you to the wrong place more reliably.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28