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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). And now that Google owns YouTube, it's a good idea to show up on that platform.

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How to Build a Content Strategy for Small Businesses

Scoop.it

Evernote publishes most of its content on Facebook, Twitter, and YouTube. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. Read more about B2C content strategies here.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends.

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Unriddled: The Tech News You Need, Explained

Hubspot

Allow us to introduce "Unriddled" -- the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Google's 2011 purchase of Zagat, the legacy restaurant review guide, was one of the search engine giant's first forays into the realm of local businesses and the ratings of them. Hello, everyone. Welcome to Wednesday.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. through integrating your YouTube channel with your Google+ account. The Ultimate Guide to Enterprise SEO by SERPs.

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An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! Google+ launched business pages in fall of 2011, at which point Google+ usage picked up as brands started creating their own pages and building their following. minutes in November 2011. Getting to Know YouTube, The Story Teller.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. 2) Blogging. 5) Gamification.