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Everything Technology Marketing
FEBRUARY 19, 2011
One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.
Contently
JANUARY 31, 2017
Lead forms are the canvassers of the marketing world. In any exchange of value, both sides need to evaluate whether they’re getting something useful in return. How many fields should you include in the lead form? A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94
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The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.
Adobe Experience Cloud Blog
JANUARY 18, 2012
As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends.
The Effective Marketer
MARCH 9, 2010
Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading.
Adobe Experience Cloud Blog
JANUARY 19, 2012
A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success.
Adobe Experience Cloud Blog
FEBRUARY 6, 2012
by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.
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