markempa
JUNE 17, 2012
If a sales professional says, ‘I submitted a proposal,’ and your customer says, ‘I got a price quote,’ that’s a sign of misaligned perceptions and selling-buying cycles,” says Dickie. How you sell is how you’ll differentiate yourself,” Dickie notes. 8 Questions to Steer Your Marketing Priorities.
The ROI Guy
JULY 19, 2012
Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings.
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The ROI Guy
JANUARY 17, 2011
Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.
The ROI Guy
JANUARY 25, 2011
By not engaging early, sales is left responding to proposal requests versus helping to set strategy and recommend solutions – a sure recipe for smaller deal size and less competitive advantage. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.
Hubspot
APRIL 1, 2018
Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. of the vodka market.
The ROI Guy
OCTOBER 11, 2010
For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.
The ROI Guy
FEBRUARY 4, 2009
However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.
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