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Best Companies Don't Need Marketing

The Effective Marketer

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. United States License.

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2011 B2B Marketing Predictions

Online Marketing Institute

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. So there you have it – Emerging Marketing’s top B to B predictions for 2011.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

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don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. User rights are organized around “profiles”, which might relate to a company, brand, or product line.

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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Rolled out in 2011, Panda “rewards high-quality websites and diminish[es] the presence of low-quality websites in Google’s organic search results” ( source ). Some companies even create spinoff domains, each one intended to capture a search term of its own. Google has attacked this trick head-on with the launch of the Panda algorithm.

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Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews

Brandpoint

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. If you’re applying for a new job, but want to do a bit of research on the company first, where do you look? Perhaps you check out their About Us page, where you can learn about the values and history of the company.