B2B Aware: Last Week in B2B Marketing - Super Tactics
MLT Creative
FEBRUARY 6, 2012
More than a third of deal cycles lasted one to three months in 2011, while cycles of less than a month made up 15% of all deals. Make the company website the hub of cross-channel marketing. A cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person.
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