article thumbnail

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Share this on Facebook. You can download the executive summary for free (or pay $400 for the full report ). Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on del.icio.us. Tweet This!

article thumbnail

Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard.

Facebook 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145
article thumbnail

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. of the time.

Curation 166
article thumbnail

9 Important Elements to Include in Your Employee Handbook

Hubspot

Here, we'll cover the nine elements you must include in your employee handbook in an employee handbook template, and provide a sample employee handbook for further inspiration. Sample Employee Handbook. However, many of these sections are too personal and legally sensitive to include in a sample. Code of Conduct Samples.

Sample 70
article thumbnail

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Social Media B2B ).

article thumbnail

Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.