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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. Over the next 5 years it is clear that sales has to change to meet empowered buyer needs and continue to add value to the engagement.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. The Future of Buyer Relationships by Business2Community. Five Ways B-to-B Marketers Need to Change Their Game by Biznology. B2B Marketing Trends, Tips and Strategies.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Gartner CIO Study Highlights Need for Outcome-Base. Marketing Budgets on The Rise.